Moriah Elizabeth has become a household name in the world of digital creativity, engaging millions with her vibrant personality and imaginative DIY projects.
From humble beginnings as a passionate artist sharing tutorials on YouTube, she has transformed into a multi-millionaire entrepreneur, building a thriving career through creativity and business acumen.
Known for her signature squishy makeovers, quirky art challenges, and relatable humor, Moriah has built a loyal global audience that spans over a decade.
As a leading figure in the online arts and crafts community, she has not only built a significant fortune but also inspired a generation of creators to pursue their passions fearlessly.
This blog highlights the financial milestones and investments that have defined Moriah Elizabeth’s remarkable success story.
Current Net Worth of Moriah Elizabeth – $8.1 million
Moriah Elizabeth’s current net worth stands at approximately $8.1 million as of 2025, reflecting her success as a digital creator and entrepreneur.
Her wealth primarily stems from her YouTube channel, which has garnered billions of views and millions of subscribers. Revenue streams include ad earnings, merchandise sales, book deals, and brand partnerships.
Annual earnings consistently contribute to her growing net worth, which has seen a steady upward trajectory due to her creative content and business ventures.
Her ability to maintain audience engagement and innovate within the arts and crafts niche solidifies her financial standing as a leading figure in the online creator community.
Net Worth Evolution Over Time
The following table illustrates Moriah Elizabeth’s net worth growth from her YouTube beginnings to her current multi-million dollar status:
| YEAR | ESTIMATED NET WORTH | CAREER ACHIEVEMENT OVERVIEW |
|---|---|---|
| 2012 | $10,000–$30,000 | Started regular YouTube content |
| 2015 | $100,000–$200,000 | Growing audience, merchandise sales began |
| 2017 | $300,000–$500,000 | Continued success of Create This Book (published in 2015) and channel growth |
| 2019 | $1 million–$1.5 million | Released Create This Book 2, expanded merchandise |
| 2021 | $2 million–$3 million | 6+ million YouTube subscribers, product line expansion |
| 2023 | $4 million–$5 million | Continued channel growth, merchandise, and book sales |
| 2024 | $5 million–$6 million | Reached 10 million subscribers, expanded merchandise, and content |
| 2025 | $8.1 million | Sustained growth across YouTube, merchandise, and book ventures |
Celebrity’s Diversified Investments
Moriah Elizabeth has strategically expanded her income beyond YouTube through merchandise lines featuring art supplies, apparel, and custom products.
She has authored books and collaborated with major brands in the arts and crafts industry, leveraging her brand for long-term growth and success.
While traditional investments, such as stocks, remain private, her focus on product launches and audience-centric ventures ensures financial stability.
This approach strengthens her market presence and reinforces her reputation as a top influencer in creative content creation.
Major Assets
Her intellectual property—including her YouTube channel with over 10.3 million subscribers, merchandise designs such as plushies and squishy kits, and published works like the bestselling “Create This Book” series—forms the core of her assets.
Trademarked brand elements, such as her logo and character designs like Pickle the Dinosaur, along with digital products like printable coloring pages, further enhance her portfolio.
High-quality production tools and creative equipment further enhance the quality of her content and brand value.
Properties
Based in Southern California, Moriah’s home features a dedicated creative studio, specifically designed for content production.
While specific real estate details are private, her workspace reflects her dedication to merging personal and professional creativity.
Overall Career Earnings
Moriah Elizabeth began her creative journey in 2010 when she launched her YouTube channel at the age of 15. Initially, she focused on comedy sketches and vlogs, transitioning to DIY crafts around 2014, with content such as Wreck This Journal.
Her Squishy Makeover series, launched in 2018, became a major viral success, showcasing her creativity and engaging personality by transforming store-bought foam toys with unique designs.
In 2015, she published her first activity book, Create This Book, leveraging her growing online audience. This entrepreneurial move expanded her brand beyond YouTube into physical products.
Elizabeth’s signature character, Pickle the Dinosaur, emerged around 2014-2016 and became a central part of her merchandise line.
By consistently uploading content while developing her artistic style, Elizabeth transformed her creative hobbies into a full-fledged business, establishing the foundation for her current success in digital content creation and merchandise sales.
Moriah Elizabeth’s Private Life
Moriah Elizabeth, born Moriah Elizabeth Schuster on November 14, 1994, in Buffalo, New York, is known for her private approach to fame.
She married fellow YouTuber Jordan Schuster in 2013, occasionally featuring him in videos as “Benji.” The couple resides in California with their dog, Georgie.
Despite her online presence, Moriah maintains clear boundaries between her personal and professional life, rarely discussing family details beyond her husband.
She’s known for her vibrant personality, passion for art, and distinctive sense of humor. Her interests include baking, animation, and collecting squishy toys, all of which feature in her content.
Early Life
Born in the United States, Moriah developed a passion for art at an early age, launching her YouTube channel as a creative outlet.
Her relatable style and innovative projects, like squishy makeovers, resonated globally, laying the foundation for her brand’s expansion.
Career Beginnings
Her relatable style and innovative projects, like squishy makeovers, resonated globally, laying the foundation for her brand’s expansion.
Celebrity’s Future Investment Goals
Moriah is set to sustain growth through continued investment in product lines and collaborations, with ventures like her Spark art app demonstrating innovation.
While she may expand into new media formats, her current focus remains on YouTube, Instagram, and TikTok, with no confirmed plans for other platforms.
Her entrepreneurial vision drives investment in merchandise innovation, such as Pickle plushies and squishy kits, as well as audience-driven projects like fan-inspired “Squishy Makeovers,” ensuring relevance in the evolving digital landscape.
Philanthropy and Charity Work
Moriah Elizabeth maintains a modest approach to her charitable activities, rarely publicizing any giving, consistent with her private persona.
Moriah Elizabeth’s family-friendly content and positive community initiatives reflect her commitment to constructive influence.
While she doesn’t promote charitable giving extensively, her support for art education and creative causes is evident through fan engagement and messaging.
Her authentic persona fosters community involvement, with potential for expanded philanthropic efforts as her brand grows.
Comparison with Industry Peers
Moriah’s financial success and niche dominance set her apart from peers in the arts and crafts category. Her diversified income streams and loyal audience position her as a top earner.
Moriah Elizabeth’s net worth places her among successful mid-tier content creators, above-average YouTubers, but below platform giants like MrBeast ($100–$120 million) or PewDiePie ($40–$56 million).
Unlike creators dependent solely on platform revenue, Moriah’s balanced business model combines YouTube earnings with independent income streams from merchandise and publishing.
This diversified approach has created financial stability that distinguishes her from trend-chasing peers, positioning her for sustainable growth within the creator economy.
Conclusion
Moriah Elizabeth’s path from aspiring artist to millionaire creator highlights the potential of content creation for financial success.
Her diverse revenue streams reflect strategic branding, audience loyalty, and entrepreneurial innovation, cementing her legacy in online content creation.
Moriah’s story illustrates how creativity, perseverance, and smart business ventures can turn a passion into a global brand, achieving recognition in the process.
