Lori Allen is an American businessperson, television personality, and author known for her appearances on Say Yes to the Dress: Atlanta.
She is the founder of Bridals by Lori and an advocate for breast cancer awareness.
Born in Georgia, Allen has built a remarkable career in the bridal industry.
From a young entrepreneur to a beloved television personality, her story reflects determination and resilience.
She remains committed to helping brides find their perfect wedding dress while also advocating for women’s health awareness.
Current Net Worth of Lori Allen – $10-20 Million
Lori Allen has an estimated net worth ranging between $10 and $ 20 million as of 2024-2025.
Her wealth stems primarily from her successful bridal salon business, television career, book sales, and various business ventures.
Bridals by Lori is the largest bridal salon in the nation, located in the Sandy Springs community of Atlanta, Georgia.
It is housed in a 25,000-square-foot, three-story space.
Her TV success, business acumen, and investments have made her one of the most successful entrepreneurs in the industry.
This combination has helped her build lasting influence and recognition.
Net Worth Evolution Over Time
Allen’s net worth has seen steady growth over recent years.
This represents an impressive average annual growth rate of approximately 25%.
Her wealth accumulation accelerated significantly after she joined TLC’s reality television programming in 2010.
The exposure expanded her brand globally and attracted international clientele to her Atlanta salon.
The consistent growth reflects her ability to diversify income streams while maintaining her core bridal business operations.
Here’s how Lori Allen’s Net Worth has evolved:
| YEAR | ESTIMATED NET WORTH |
|---|---|
| 2021 | $6 million |
| 2022 | $7.5 million |
| 2023 | $9 million |
| 2024-2025 | $10-20 million |
Lori Allen’s Diversified Investments
Allen has strategically diversified her investment portfolio beyond her primary bridal business.
Eddie Allen co-owns BBL Systems, a leading software supplier for the bridal retail and tuxedo rental markets, with over 1,000 global installations.
This technology venture demonstrates her understanding of industry needs and her ability to identify profitable business opportunities.
She has also invested in real estate, published through her book “Say Yes to What’s Next,” and secured various endorsements.
Her investment strategy targets businesses that align with her expertise in bridal and fashion, ensuring stable long-term returns.
Major Assets
Allen owns several luxury vehicles and a magnificent 6,000-square-foot house in Atlanta designed in French Farmhouse style.
Her business assets include the Bridals by Lori salon, valued designer wedding gowns, and retail technology systems.
Bridals By Lori generates annual revenue of $6.4M and employs 29 staff members.
Her intellectual property includes TV contracts, book royalties, and trademark rights tied to her bridal brand.
Properties
Her Atlanta home features a master bedroom, a guest bedroom, several bathrooms, and a spacious living room.
It also includes a gourmet kitchen, dining room, home office, gym, and wine cellar.
The property includes luxury furnishings, colorful artwork, and personal memorabilia from her career and travels.
The backyard features a pool, hot tub, fire pit, and gazebo, making it perfect for entertaining guests.
She also maintains commercial real estate investments related to her bridal salon operations and expansion plans.
Lori Allen’s Overall Career Earnings
Allen founded Bridals by Lori in 1980 and joined Say Yes to the Dress: Atlanta in 2010 with consultant Monte Durham.
Her television career spans over a decade with multiple seasons and spin-off shows.
The show has 10 seasons with 156 episodes, establishing her as a prominent figure in reality television.
Beyond television, she has earned substantial income through book sales, speaking engagements, and consulting services.
Her annual speaking tours during Breast Cancer Awareness Month generate additional revenue while supporting her advocacy work.
The combination of retail profits, TV contracts, endorsements, and other ventures has boosted her impressive lifetime earnings.
Lori Allen’s Private Life
Allen’s personal life reflects her strong family values and commitment to overcoming challenges.
She married her college sweetheart, Eddie Allen, in 1979 and has two children: Cory and Mollie (now Surratt).
Her marriage has endured for over four decades, providing a solid foundation for her professional success.
She is a devoted grandmother to four grandchildren who call her “Lolo,” and she treasures spending time with them.
Her family has supported her through health challenges, including breast cancer in 2012 and a filming accident in 2019.
Early Life
Born in Georgia to Elliot Denniberg and Martha Manning, Allen is proud of her Scottish heritage.
Growing up in Atlanta, she developed a passion for fashion and initially aspired to be a model.
She was an ambitious student who excelled academically, demonstrating the drive that would later fuel her entrepreneurial success.
Her upbringing instilled strong Southern values of hospitality and customer service that became hallmarks of her business philosophy.
Career Beginnings
In 1980, Allen graduated with a degree in business from Columbia College and returned to Atlanta to start her bridal salon.
Setting aside her modeling dreams, she launched Bridals by Lori on December 27, 1980, at the age of 21.
Starting with four dressing rooms, twenty-five bridal gowns, one broken mannequin, and her mother, Jean, as her only unpaid employee.
Her early entrepreneurial risks paved the way for a top bridal destination.
Lori Allen’s Future Investment Goals
Allen continues to focus on expanding her business empire while maintaining her commitment to quality and customer service.
Her investment strategy focuses on potential franchises for Bridals by Lori, expanding online retail, and developing bridal technology solutions.
She aims to leverage her television success to enter new markets while maintaining the personalized service that built her reputation.
Additionally, she plans to invest in emerging fashion technologies and sustainable bridal fashion initiatives.
Her goal is to develop programs for aspiring bridal consultants and to boost her efforts in women’s health advocacy.
Philanthropy and Charity Work
Allen is a dedicated advocate for breast cancer awareness, sharing her story to inspire hope and strength in other women.
After her diagnosis, she received thousands of letters, prayer shawls, and prayer blankets from supportive viewers.
In October, she travels throughout the U.S. and Canada to raise awareness about breast cancer and the importance of regular mammograms.
She provides wedding dresses to cancer survivors, including a notable case of a three-time survivor for her 25-year vow renewal.
Her charitable work extends beyond breast cancer awareness to include support for women’s empowerment and education initiatives.
Wrapping It Up
Lori Allen’s success graph from a young entrepreneur to a multi-millionaire highlights the power of perseverance and innovation.
Her wealth reflects not only financial success but also her significant impact on the bridal industry and women’s health advocacy.
She has shown resilience through challenges like breast cancer and serious injuries, using her platform to inspire others.
Her story continues to evolve as she balances business growth with philanthropy and family commitments.
She remains dedicated to making every bride’s dream come true while advocating for women’s health and empowerment.
