Don Toliver, born Caleb Zackery Toliver on June 12, 1994, in Houston, Texas, rose from the city’s vibrant music scene to become one of the industry’s most distinctive voices.
Influenced by Houston’s chopped and screwed sound, he grew up in the Missouri City area and gained early support from Travis Scott, who signed him to Cactus Jack Records.
His breakthrough came in 2018 with a feature on Scott’s Astroworld track “Can’t Say,” followed by viral TikTok success in 2019–2020 with “No Idea” (triple platinum) and “After Party” (platinum).
Toliver’s debut album Heaven or Hell (2020) propelled him into mainstream fame, with follow-ups Life of a Don (2021), Love Sick (2023), and Hardstone Psycho (2024) all charting in the Billboard top ten.
Known for his auto-tuned, melodic trap sound, Toliver has contributed to Eminem’s Music to Be Murdered By with a skit and collaborated with artists like SZA, Justin Bieber, and Internet Money on the hit “Lemonade.”
Current Net Worth of Don Toliver- $6 million
Don Toliver’s net worth is estimated to be around $6 million as of 2025. He has accumulated this wealth through multiple revenue streams, including song royalties, album sales, live concerts, tours, and YouTube earnings.
His YouTube channel alone generates over $760,000 annually, contributing significantly to his income.
Toliver’s affiliation with major record labels, including Cactus Jack Records, Atlantic Records, and Artist Partner Group, has also played a crucial role in his financial success.
Net Worth Evolution Over Time
Don Toliver’s financial trajectory has been an impressive climb since his breakthrough in the music industry. This growth reflects not just his commercial success but also his expanding influence in both music and fashion landscapes.
| YEAR | ESTIMATED NET WORTH | KEY MILESTONES |
|---|---|---|
| 2017 | $50,000–$100,000 | Released Playa Familia mixtape; Early SoundCloud singles |
| 2018 | $200,000–$400,000 | Signed to Cactus Jack/Atlantic; Featured on Astroworld (“Can’t Say”); Released Donny Womack |
| 2019 | $2–3 million | “No Idea” went viral on TikTok (3x platinum); Released “Had Enough” |
| 2020 | $3–4 million | Released Heaven or Hell (#7 Billboard 200); “After Party” viral (2x platinum); Featured on “Lemonade” |
| 2021 | $4–5 million | Released Life of a Don (#2 Billboard 200); Toured major festivals |
| 2022 | $5–6 million | Streaming success; Collaborated on “Honest” with Justin Bieber; Brand deals |
| 2023 | $5-6 million | Released Love Sick (#8 Billboard 200); Expanded tours/merchandise |
| 2024 | $5-6 million | Released Hardstone Psycho (#5 Billboard 200); Grew streaming/merchandise revenue |
Celebrity’s Diversified Investments
Don Toliver has diversified his financial portfolio beyond music, primarily through music-adjacent ventures that leverage his rap career.
His investments include significant merchandise ventures with Cactus Jack Records, such as the 2021 Cactus Jack x A Bathing Ape collection for Life of a Don and limited-edition Hardstone Psycho (2024) apparel tied to his Fortnite-inspired biker gang aesthetic.
He has also secured brand partnerships with fashion labels like Icecream EU and Louis Vuitton, notably contributing to the “LV Bag” collaboration with J-Hope and Pharrell Williams for Louis Vuitton’s 2025 men’s fall show.
While maintaining a focus on his music career, his growing business acumen is evident in these strategic ventures, which have contributed to his net worth of $5–6 million as of 2025.
Major Assets
Don Toliver’s major assets include his music catalog, which generates substantial royalties. His contract with Cactus Jack Records and Atlantic Records, signed in 2018 with Artist Partner Group, provides access to creative and commercial resources, driving chart success.
He owns luxury and customized vehicles, including a McLaren, with Hardstone Psycho videos suggesting an affinity for custom cars.
His portfolio includes merchandise ventures, such as the 2021 Cactus Jack x A Bathing Ape collection and Hardstone Psycho apparel, as well as fashion partnerships with Icecream EU and Louis Vuitton’s 2025 “LV Bag” collaboration. He also owns designer jewelry, notably a diamond-encrusted Cactus Jack pendant. (grok)
Properties
Toliver’s real estate holdings include his primary residence in Houston, Texas, reportedly purchased for over $1 million in an upscale neighborhood.
He’s also believed to own a property in Los Angeles to facilitate his music career on the West Coast. These strategic property investments serve both as personal residences and appreciating assets in his portfolio.
While specific details about Don Toliver’s assets and properties are not widely publicized, his income from music royalties, live performances, and digital platforms suggests he has diversified his earnings.
Typically, artists at his level invest in real estate, luxury vehicles, and music rights, though exact holdings remain private. His partnerships and record deals also represent significant intangible assets contributing to his net worth.
Overall Career Earnings
Don Toliver’s career earnings are derived from multiple sources, including album sales, streaming revenue, concert tours, and brand partnerships.
His debut mixtape, “Donny Womack” (2018), and albums such as “Heaven or Hell” (2020), “Life of a Don” (2021), and “Love Sick” (2023) have been commercially successful.
Viral hits like “No Idea” and “After Party” significantly boosted his profile, while collaborations with artists like Travis Scott expanded his audience and earnings.
His estimated monthly income exceeds $40,000, with annual revenues surpassing $500,000 from music and related ventures.
Don Toliver’s Private Life
Don Toliver maintains a relatively private personal life despite his rising fame. Toliver is in a relationship with fellow musician Kali Uchis, whom the couple confirmed as their partner in 2020. They occasionally share glimpses of their life on social media.
Toliver has mentioned being influenced by his upbringing in Houston’s southwest area, particularly the Missouri City neighborhood.
While he has become more visible in the public eye, he typically keeps details about his family and personal relationships relatively private.
Early Life
Caleb Zackery Toliver, known professionally as Don Toliver, was born on June 12, 1994, in Houston, Texas. Raised by his parents, Carla and Anthony Toliver, he grew up in a musical environment; his father was a rapper during the early 2000s Swishahouse movement. Don Toliver began releasing music in 2017.
His early breakthrough came with his feature on Travis Scott’s 2018 album “Astroworld,” which helped launch his career.
Career Beginnings
Don Toliver began his music career around 2017, releasing his first mixtape, “Donny Womack,” in August 2018.
His early sound caught the attention of fellow Houston native Travis Scott, who signed him to his Cactus Jack Records label.
His Future Investment Goals
Although Don Toliver’s specific future investment plans are not publicly detailed, artists of his stature typically aim to expand their portfolios by investing in real estate, music publishing rights, and startups.
Given his steady income and rising profile, it is likely that he will continue to diversify into ventures that secure long-term financial stability beyond his music career.
Comparison with Industry Peers
Don Toliver’s estimated net worth of $6 million in 2025 positions him among the successful emerging artists in hip-hop and R&B.
However, it is substantially lower than that of industry giants like Travis Scott ($80 million) and Drake ($250 million), due to his earlier career stage.
His rapid rise, driven by viral hits like “No Idea” and “After Party” on TikTok, as well as collaborations with artists such as Scott, Drake, Eminem, and Justin Bieber, gives him a competitive edge.
When compared to peers like Lil Baby ($5 million) and Playboi Carti ($9 million), Toliver’s affiliation with Cactus Jack Records and growing brand partnerships position him for significant future growth, potentially narrowing the gap with mid-tier stars like Roddy Ricch ($20 million) in the coming years.
Conclusion
Don Toliver has built a solid financial foundation through his music career, marked by steady net worth growth and diversified income streams.
His distinctive sound, strategic collaborations, and expanding fan base have established him as a prominent figure in the music industry.
With continued success and potential future investments, Don Toliver’s net worth and influence are expected to rise further in the coming years.
