Brent Rivera, born in 1998 in Huntington Beach an American content creator, actor, and entrepreneur known for his fun, light-hearted videos. He first gained fame on Vine in 2013 and has since gained a massive following on Instagram, TikTok, and YouTube.
Beyond content creation, he co-founded AMP Studios, a talent agency and content creator group. Brent has also expanded into business ventures, including his clothing brand, Relatable Apparel.
He is known for his pranks, challenges, and collaborations with his sister, Lexi Rivera, and friends, which keep his content engaging and family-friendly.
Current Net Worth of Brent Rivera – $20 Million
Brent Rivera’s net worth in 2024 is estimated to be between $12 million and $20 million. He rose to fame initially on Vine and expanded his audience across YouTube, TikTok, and Instagram, amassing millions of followers.
His primary income comes from his YouTube channels, brand partnerships, sponsored content, and acting roles.
His diverse sources of income and entrepreneurial ventures have significantly contributed to his wealth, which continues to grow as he remains a prominent figure in social media and entertainment.
Net Worth Evolution Over Time
The following table outlines Rivera’s estimated net worth progression throughout his career, highlighting key milestones that contributed to his financial growth:
| YEAR | ESTIMATED NET WORTH | KEY EVENTS |
|---|---|---|
| 2013 | $10,000 – $50,000 | Started creating content on Vine |
| 2015 | $100,000 – $300,000 | Reached 1 million followers on Vine |
| 2016 | $300,000 – $500,000 | Expanded to YouTube; Vine platform shutdown |
| 2017 | $500,000 – $1 million | Focused on YouTube content; grew Instagram following |
| 2018 | $1 million – $2 million | Joined TikTok (formerly Musical.ly); reached 10M YouTube subscribers |
| 2019 | $2 million – $3 million | Co-founded Amp Studios talent incubator |
| 2020 | $3 million – $5 million | Expanded content during the pandemic; increased posting frequency |
| 2021 | $5 million – $7 million | Launched Relatable clothing brand; major brand partnerships |
| 2022 | $6 million – $8 million | Diversified content across platforms; acted in a web series |
| 2023 | $8 million – $10 million | Expanded Amp Studios with new creator signings |
| 2024 | $10 million – $12 million | Continued business expansion; high-value sponsorship deals |
Celebrity’s Diversified Investments
Brent Rivera has diversified his earnings beyond social media by investing in several business ventures. He co-founded Amp Studios, which specializes in creating exclusive content and cultivating digital talent.
Additionally, he launched Relatable Apparel, a merchandise brand that capitalizes on his fan base. His acting career in movies and TV shows adds another revenue stream.
These investments demonstrate his strategic approach to building a sustainable career and financial portfolio, leveraging his online fame into multiple business opportunities.
Major Assets
Rivera’s most valuable assets include his YouTube channels, TikTok, and Instagram accounts, which collectively have millions of followers and generate consistent revenue through advertisements and sponsorships.
His ownership stake in Amp Studios represents a significant business asset with long-term value potential.
Additional assets include production equipment, brand partnerships, and intellectual property related to his content and merchandise lines.
Properties
Brent Rivera likely owns a modern home in Huntington Beach, California. While exact details aren’t widely public, one source suggests he purchased a luxury 5-bedroom home for around $8 million.
Rivera has not publicly documented property purchases, and his content avoids showcasing homes, consistent with a private stance compared to other celebrities.
Overall Career Earnings
Brent Rivera has earned impressive earnings through a diverse range of revenue streams. His YouTube channel, with over 38 million subscribers, generates substantial ad revenue, while his massive TikTok following, exceeding 50 million, earns income through the Creator Fund and sponsored content.
Brand partnerships likely represent his largest income source, given the high rates he commands and his extensive collaborations with various brands.
Unlike many viral sensations, Rivera has maintained consistent growth without major career interruptions.
His business ventures, including Amp Studios and Relatable clothing line, provide additional revenue streams beyond direct content creation.
Personal Life
He grew up with three siblings: his older brother, Blake; his younger brother, Brice; and his sister, Lexi Rivera, who is also a social media personality. Brent attended Huntington Beach High School.
Though he gained fame at a young age, he has managed to keep certain aspects of his personal life private while sharing much of his daily activities with fans through vlogs and social media posts.
He’s known for his close relationship with his family, who often appear in his content.
Early Life
As a child, he showed interest in entertainment and performing arts. He attended local schools and participated in various extracurricular activities before discovering social media platforms in his early teens.
His engagement with social media platforms began in his early teens, around age 13–15.
Career Beginnings
Brent started his content creation journey on Vine in 2013 when he was just 15 years old.
His short comedic videos quickly gained traction, earning him over 8 million followers, before the platform shut down in 2017.
This early success prompted him to expand to YouTube, where he continued building his audience.
Celebrity’s Future Investment Goals
Brent Rivera has expressed interest in expanding his business ventures beyond social media. In interviews, he’s mentioned wanting to grow Amp Studios, which helps develop new content creators.
Rivera has also shown interest in content production, potentially creating larger projects beyond social media videos. His clothing brand, “Relatable,” represents another area where he could expand in the retail space.
While Rivera keeps most specific financial plans private, his pattern of building businesses connected to his brand suggests he’ll likely continue this approach.
As with many successful content creators, his strategy appears to be diversifying revenue streams rather than relying solely on platform-specific income.
Philanthropy and Charity Work
Brent Rivera has used his platform to support various charitable causes. Instead, his efforts are more visible through campaigns, collaborations, and public endorsements.
In 2016, Rivera became the face of Hollister Co.’s “All Equal” anti-bullying campaign, where He spoke about his experiences with bullying, stating, “This partnership with Hollister allows me the opportunity to help spread much needed awareness around bullying and cyberbullying, something I have actually dealt with on my personal social channels”—producing and starring in an educational video distributed to over 20,000 schools in the U.S. and the U.K.
Comparison with Industry Peers
Brent Rivera’s estimated net worth of $20 million puts him in the middle tier of digital influencers, compared to other social media personalities in his age group.
Top-tier creators like MrBeast (Jimmy Donaldson) and Charli D’Amelio have reportedly accumulated significantly higher fortunes, estimated at over $100 million and $20 million, respectively.
Rivera’s financial standing aligns more closely with creators like Lele Pons and David Dobrik, who have similar diversified business approaches combining content creation with entrepreneurial ventures.
What sets Rivera apart is his consistent growth across multiple platforms and his early investment in talent development through Amp Studios.
These strategic moves position him for more sustainable long-term success, unlike peers who primarily depend on trending content.
Conclusion
Brent Rivera has built impressive wealth through his social media career. Starting as a teen on Vine, he now has millions of dollars and owns multiple businesses. His smart move to YouTube and TikTok after Vine shut down helped his money grow year after year.
Amp Studios and his clothing brand show that he thinks beyond making videos and plans for the future. While not as wealthy as MrBeast, Rivera has outperformed many other social media stars his age.
His wealth comes from various sources, including video ads, brand deals, business ownership, and acting jobs. This mix of income sources makes his money more secure.
Rivera’s story demonstrates how internet fame can lead to genuine business success. He started making silly videos as a kid and built a mini-empire.
For young creators today, Brent’s path from social media hobbyist to wealthy entrepreneur offers valuable lessons on building lasting success in the digital world.
