Matthew Raymond Hauri, professionally known as Yung Gravy, emerged from the SoundCloud rap scene with a distinctive sound blending modern trap with vintage soul samples.
Born in Rochester, Minnesota, Gravy’s life changed dramatically when his father passed away during his teenage years.
While studying marketing at the University of Wisconsin-Madison, he began creating music as a creative outlet, uploading tracks that quickly gained online traction.
After graduation, Gravy leveraged his marketing background to build a unique personal brand characterized by retro aesthetics and humorous lyrics. H
is breakthrough came with viral hits like “Mr. Clean” and “1 Thot 2 Thot Red Thot Blue Thot.”
Unlike many of his contemporaries, Gravy quickly diversified beyond streaming, establishing revenue streams through touring, merchandise, and brand partnerships that resonated with his young, internet-savvy fan base.
Current Net Worth of Yung Gravy – $6 to $8 Million
Yung Gravy, born Matthew Raymond Hauri, has amassed a net worth of approximately $6 to $8 million as of 2025.
The Minnesota-born rapper rose to fame through SoundCloud, where his unique blend of modern trap music, infused with themes inspired by 1950s and 1960s soul and funk, caught listeners’ attention.
His breakthrough came with tracks like “Mr. Clean” and “1 Thot 2 Thot Red Thot Blue Thot,” which went viral on various platforms.
Through strategic music releases, touring, merchandise sales, and various business ventures, Yung Gravy has built a respectable fortune in a relatively short time in the music industry.
Net Worth Evolution Over Time
Yung Gravy’s financial journey shows impressive growth since his debut in 2016, reflecting his rising popularity and expanding career opportunities.
| YEAR | ESTIMATED NET WORTH | MAJOR MILESTONE |
|---|---|---|
| 2016 | $50,000 | Released first EP “Mr. Clean” |
| 2018 | $500,000 | Signed with Republic Records |
| 2019 | $1 million | Released debut album “Sensational” |
| 2021 | $2 million | “Betty (Get Money)” became his highest-charting single |
| 2023 | $4 million | Extended touring and brand partnerships |
| 2025 | $8 million | Continued music releases and business ventures |
Fun fact: Yung Gravy has a degree in marketing from the University of Wisconsin, which he credits for helping him understand how to effectively brand himself and grow his audience online.
Celebrity’s Diversified Investments
Yung Gravy has demonstrated financial acumen beyond his music career by diversifying his investment portfolio.
He has invested significant capital in tech startups, particularly focusing on social media platforms and content creation tools that align with his internet-savvy brand.
Additionally, Gravy has invested in several food and beverage ventures, including a specialty coffee brand and a craft beer collaboration.
He has also allocated resources to cryptocurrency and NFTs, launching his limited digital collectibles that sold out within hours of release, showcasing his understanding of his young, tech-oriented fan base’s interests.
Major Assets
Yung Gravy’s asset portfolio features several high-value items, including a collection of vintage cars that reflects his retro aesthetic.
His prized possession is a restored 1970s Cadillac, often featured in music videos. Additionally, he owns valuable music royalties and intellectual property rights from his growing catalog of hits, which continue to generate passive income.
His merchandise business represents another significant asset, with his “Gravy Gang” clothing line expanding beyond typical concert merchandise into a standalone fashion brand.
Properties
Yung Gravy maintains primary residences in both Minneapolis and Los Angeles, strategically positioning himself in his hometown market and the entertainment industry hub.
His Minneapolis property is a modernized historical home valued at approximately $1.2 million, while his Los Angeles residence is a contemporary hillside property purchased for around $2.8 million in 2022.
Reports suggest that he also owns a vacation property in Miami’s South Beach area, serving as both a personal retreat and a smart real estate investment in a high-demand market.
Overall Career Earnings
Yung Gravy’s career earnings total approximately $8 million since his professional debut. His income streams are remarkably diverse for an artist of his tenure.
While music streaming contributes steadily, his touring revenue represents the largest portion, with sold-out shows across North America and increasingly Europe.
Merchandise sales account for roughly 20% of his total earnings, with his distinct aesthetic driving strong consumer demand.
Brand partnerships and endorsements with companies targeting Gen Z audiences have accelerated in recent years, including collaborations with food delivery services and gaming platforms that appreciate his humorous, meme-friendly persona.
Yung Gravy’s Private Life
Early Life
Matthew Raymond Hauri was born in Rochester, Minnesota in 1996. He grew up in a middle-class household with his father working as a psychologist and his mother as an insomnia specialist.
Tragically, his father passed away when Gravy was 16, a pivotal moment that later influenced his decision to pursue music seriously.
During high school, he developed his characteristic humor and affinity for vintage culture that would later shape his musical persona.
Career Beginnings
Yung Gravy began creating music while attending the University of Wisconsin-Madison, where he studied marketing.
His early tracks gained traction on SoundCloud around 2016, with “Mr. Clean” becoming his first viral hit.
After graduating from college, he pursued music full-time, leveraging his marketing background to build a distinctive personal brand.
His first tour in 2017 sold out completely, validating his decision to focus on music and establishing his career trajectory.
Yung Gravy’s Future Investment Goals
Yung Gravy has expressed intentions to expand his investment portfolio into more traditional assets as he looks toward long-term wealth preservation.
He’s exploring commercial real estate opportunities, particularly entertainment venues that align with his brand.
Additionally, he plans to launch his record label to develop emerging artists while maintaining ownership of master recordings and publishing rights.
Gravy has also mentioned interest in restaurant franchising, specifically retro-themed diners that complement his artistic aesthetic.
His financial advisors have reportedly developed a comprehensive retirement planning strategy, which is unusual for artists of his age, indicating his forward-thinking approach to wealth management.
Philanthropy and Charity Work
Yung Gravy maintains a relatively private approach to his charitable endeavors, but he has supported several causes that are close to his personal experiences.
He’s contributed to organizations focused on mental health awareness, particularly those supporting young adults coping with grief and loss, inspired by his experience losing his father during his teenage years.
Education initiatives in his hometown of Rochester, Minnesota, have received his support, including music programs in public schools.
During the pandemic, he participated in several livestream benefit concerts raising funds for COVID-19 relief.
More recently, he established a scholarship fund at his alma mater, the University of Wisconsin, dedicated to marketing students pursuing careers in creative industries.
Comparison with Industry Peers
Yung Gravy’s $5 million net worth positions him in the mid-tier of hip-hop artists who emerged in the late 2010s, demonstrating respectable financial success without reaching the stratospheric wealth of industry titans.
Unlike peers who rely predominantly on streaming revenue, Gravy has effectively monetized his unique personal brand and internet popularity.
His business diversification more closely resembles that of established artists with decades of experience in the industry, rather than contemporaries who entered the scene around the same time.
While artists like Post Malone and Lil Nas X have achieved greater commercial success and wealth, Gravy’s financial trajectory continues to rise steadily, outperforming many SoundCloud-era rappers whose careers and earnings have plateaued.
Conclusion
Yung Gravy’s financial trip from SoundCloud sensation to multimillionaire entrepreneur exemplifies the modern artist’s path to wealth.
With a net worth of approximately $6 to $8 million that continues to climb, Matthew Hauri has leveraged his marketing education, internet savvy, and unique retro-meets-trap aesthetic into a diverse portfolio spanning music, merchandise, real estate, and venture investments.
While not yet reaching the financial stratosphere of hip-hop’s elite, Gravy’s strategic approach to brand building and business ventures suggests his wealth will continue its impressive trajectory.
The “Mr. Clean” rapper has proven there’s serious money behind his playful persona, combining old-school charm with new-school hustle.
As he balances creative output with investment acumen, the Gravy train shows no signs of slowing down. For this Minnesota maverick, financial success has been anything but sensational—it’s been spectacular.
